The sport agent business module provides sport management practitioners with the tools, strategies and requirements to represent professional athletes. In today’s sporting environment, the athlete’s support systems are critical to securing their future after the relatively short career is over. This course is designed to provide exposure to areas such as the history of sports agency business, ethics and conflict of interests, negotiating contracts, athlete financial planning and the issues of marketing and endorsement of elite athletes.  In addition, the course exposes students to practical approaches used in established sports markets such as North America and Europe, as applied in the NFL, NBA, NBL and in UEFA.

The sport agent business module provides sport management practitioners with the tools, strategies and requirements to represent professional athletes. In today’s sporting environment, the athlete’s support systems are critical to securing their future after the relatively short career is over. This course is designed to provide exposure to areas such as the history of sports agency business, ethics and conflict of interests, negotiating contracts, athlete financial planning and the issues of marketing and endorsement of elite athletes.  In addition, the course exposes students to practical approaches used in established sports markets such as North America and Europe, as applied in the NFL, NBA, NBL and in UEFA.

This course is designed to provide an introduction to sport tourism management from a tourism strategic planning point of view and to equip students with the tools necessary to function in the sport event tourism niche segment.  A general look at the tangible and intangible benefits of sport tourism will be highlighted to give a holistic understanding of potential impact. Students will be asked to analyse strategies for economic impact, socio-cultural impact, event financing, facility development, bid development, destination branding and goodwill.


This course will provide students with an applied knowledge of the general concepts of human resources (HR) within a sport management context. Students will develop their abilities to synthesize and integrate human resource management and organizational behaviour, particularly from a leadership perspective, with sport management practices.


Introduction to Sport Management provides students with the conceptual understanding of the essentials of management within the industry of sport. It aims to contextualize the principles applicable to the Jamaican sport industry by exploring the foundation and structures established in the international management of sport; linking the Commonwealth sport systems with the United States of America sport systems.