Welcome to Culture, Society and Media, a compulsory first year module for students in the Bachelor of Arts in Communication Arts and Technology. This module serves to introduce you to culture and society as the broad contexts within message making and the interpretation of meaning occur. Communication as a field is anchored in social and cultural relations, which every communicator must understand, engage and evaluate. This module aims to familiarise you with a variety of basic perspectives on culture and society, particularly as they relate to the Caribbean.